I gave a talk at DevFest Nantes recently. The talk, entitled “Seamless Linking to Your App”, was focusing on some ways to tear down the walls between your website and your native mobile application as stated in the abstract:
An Android app is usually only a single part of a larger product. Indeed, a product is usually made of several independent entities such as a website, one or several mobile apps, etc. In this talk, we will learn how to increase app engagement and tear down the walls between your website and your apps. You will also discover how you can give your users the most integrated mobile experience possible with features such as Related Apps Banner, Smart Lock for Passwords and more… In a nutshell, this talk is all about driving users to your mobile app and making your product successful.
I already anticipate your question: “Was the talk recorded”. Yes it was. Unfortunately, I presented it in French so I don’t think it will help most of you. I will surely do the talk once again and I will make sure I do it in English so that I can share the video globally.